![\"\"](\"https:\/\/prizrenpost.com\/al\/wp-content\/uploads\/2014\/05\/branding-albania.jpg\")
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“StrawberryFrog – APCO Worldwide”, shpallet projekti fitues p\u00ebr realizimin e platform\u00ebs multimediatike “Branding Albania”. Prezantohet slogani “Go your own way (Ndiq rrug\u00ebn t\u00ebnde)” dhe logoja e re.<\/strong><\/p>\n \u201cPlazhe, male, kafene, qytete t\u00eb lashta. \u00c7do vend evropian i ka. Por Shqip\u00ebria ka di\u00e7ka, q\u00eb ato nuk i kan\u00eb. T\u00eb ardhmen. Shqip\u00ebria \u00ebsht\u00eb e hapur dhe gati p\u00ebr t\u2019u zbuluar nga udh\u00ebtar\u00eb t\u00eb etur p\u00ebr aventura dhe sip\u00ebrmarrje nism\u00ebtare\u201d. K\u00ebshtu e ka p\u00ebrshkruar vendin ton\u00eb, n\u00eb nj\u00eb video n\u00eb rrjetin e saj zyrtar, kompania e promovimeve \u201cStrawberryFrog\u201d, e cila s\u00eb bashku me kompanin\u00eb \u201cAPCO\u201d, u p\u00ebrzgjodh\u00ebn nd\u00ebr 5 finalist\u00ebt, p\u00ebr t\u00eb nd\u00ebrtuar imazhin e ri turistik t\u00eb Shqip\u00ebris\u00eb, n\u00eb konkursin e organizuar nga Ministria e Zhvillimit Urban dhe Turizmit, ku mor\u00ebn pjes\u00eb 110 kompani komb\u00ebtare dhe nd\u00ebrkomb\u00ebtare si edhe individ\u00eb. Dyshja fituese u p\u00ebrzgjodh nga nj\u00eb juri me 9 an\u00ebtar\u00eb, nga t\u00eb cil\u00ebt spikateshin z. Ahmed Al Mansoori, an\u00ebtar i Komunitetit n\u00eb Pun\u00ebt e Jashtme, i Planifikimit dhe Burimeve Minerare n\u00eb K\u00ebshillin Komb\u00ebtar Federal t\u00eb Dubait, si edhe drejtor i nj\u00eb muzeu n\u00eb Dubai q\u00eb nd\u00ebrthur kultur\u00ebn hebreje, arabe e aziatike, si edhe z. Bruno Vespa, nj\u00eb figur\u00eb e njohur n\u00eb bot\u00ebn mediatike italiane. Kompanit\u00eb e tjera finaliste ishin \u201cInterface Tourism Group\u201d, \u201cCNN\u201d, Hemington\u201d, “MEC Media Network”. <\/p>\n Slogani dhe logo <\/strong><\/p>\n \u201cGo your own way (Ndiq rrug\u00ebn t\u00ebnde)\u201d. Ky \u00ebsht\u00eb slogani i ri i imazhit turistik t\u00eb Shqip\u00ebris\u00eb, i cili u konceptua nga kompania fituese e projektit \u201cBranding Albania\u201d, q\u00eb ka p\u00ebr synim strukturimin e m\u00ebnyr\u00ebs s\u00eb promovimit t\u00eb vendit ton\u00eb. Gjithashtu, do t\u00eb ndryshoj\u00eb edhe logoja e turizmit shqiptar. Propozimi i projektit fitues t\u00eb \u201cStrawberryFrog APCO\u201d \u00ebsht\u00eb nj\u00eb figur\u00eb e krijuar nga 4 trek\u00ebnd\u00ebsha t\u00eb kalt\u00ebr t\u00eb bashk\u00ebngjitur dhe t\u00eb vendosur mbi nj\u00eb trek\u00ebnd\u00ebsh t\u00eb madh me ngjyr\u00eb t\u00eb verdh\u00eb. K\u00ebto trek\u00ebnd\u00ebsha duke s\u00eb simbolizojn\u00eb relievin malor t\u00eb vendit ton\u00eb nd\u00ebrsa ngjyrat, klim\u00ebn dhe bregdetin. Prezantimin e projektit, n\u00eb videon e saj zyrtare, kompania \u201cStrawberryFrog\u201d e mbyll me fotografi t\u00eb vendeve t\u00eb ndryshme turistike evropiane, t\u00eb shoq\u00ebruar nga shkrimi: \u201cMund t\u00eb jet\u00eb tep\u00ebr von\u00eb p\u00ebr pjes\u00ebn tjet\u00ebr t\u00eb Europ\u00ebs, t\u00eb mbipopulluar dhe me \u00e7mime tejet t\u00eb shtrenjta. Por p\u00ebr Shqip\u00ebrin\u00eb; \u00ebsht\u00eb thjesht fillimi\u201d. <\/p>\n Shtigje t\u00eb reja p\u00ebr turizmin aventuresk <\/strong><\/p>\n Pak koh\u00eb m\u00eb par\u00eb, gjat\u00eb nj\u00eb seminari n\u00eb Shkup, p\u00ebrfaq\u00ebsues t\u00eb Agjencis\u00eb Komb\u00ebtare t\u00eb Turizmit (AKT), t\u00eb kryesuar nga drejtoresha Julinda Dhame, biseduan mbi mund\u00ebsit\u00eb e zhvillimit t\u00eb m\u00ebtejsh\u00ebm t\u00eb turizmit aventuresk n\u00eb Shqip\u00ebri me p\u00ebrfaq\u00ebsues t\u00eb \u2018Adventure Travel Trade Agency\u2019 (ATTA). An\u00ebtar\u00ebt e ATTA-s p\u00ebrfaq\u00ebsojn\u00eb mbi 900 sip\u00ebrmarrje t\u00eb ndryshme n\u00eb mbar\u00eb bot\u00ebn. N\u00eb lidhje me k\u00ebt\u00eb n\u00eb nj\u00eb artikull t\u00eb gazet\u00ebs \u201cNew York Times\u201d, Shqip\u00ebria u rendit n\u00eb vendin e 4-t, nd\u00ebr 52 vende, p\u00ebr t\u2019u vizituar p\u00ebr vitin 2014. N\u00eb k\u00ebt\u00eb artikull, vendi yn\u00eb u p\u00ebrshkrua si nj\u00eb nd\u00ebrthurje e bukuris\u00eb s\u00eb ashp\u00ebr t\u00eb brigjeve dalmate me rr\u00ebnojat arkeologjike t\u00eb Turqis\u00eb apo Greqis\u00eb, e mb\u00ebshtjell\u00eb me natyr\u00ebn karakteristike t\u00eb Italis\u00eb rurale. Gjithashtu, n\u00eb k\u00ebt\u00eb shkrim si nga destinacionet e dh\u00ebna p\u00ebr t\u00eb shijuar k\u00ebto bukuri ishte edhe fshati i Qeparos\u00eb. <\/p>\n Kush jan\u00eb fituesit e projektit \u201cBranding Albania <\/strong><\/p>\n Kompania \u201cStrawberry- Frog\u201d u themelua n\u00eb vitin 1999 n\u00eb Amsterdam, Vendet e Ul\u00ebta. Synimi i k\u00ebsaj kompanie, q\u00eb n\u00eb fillimet e saja, ishte t\u00eb sfidonte agjencit\u00eb tradicionale t\u00eb promovimit duke krijuar nj\u00eb strategji t\u00eb klasit bot\u00ebror, si n\u00eb komunikim ashtu edhe n\u00eb inovacion. Gjat\u00eb gjith\u00eb k\u00ebtyre viteve, kjo kompani \u00ebsht\u00eb p\u00ebrqendruar n\u00eb krijimin e \u201cl\u00ebvizjeve kulturore\u201d p\u00ebr klient\u00ebt e tyre, p\u00ebr sa i p\u00ebrket krijimit t\u00eb markave. M\u00ebnyra sesi kjo kompani vepron, bazohet mbi nj\u00eb proces t\u00eb zhvilluar nga kjo e fundit p\u00ebr t\u00eb nd\u00ebrtuar marka, duke pasur nj\u00eb p\u00ebrqasje p\u00ebr t\u00eb kuptuar sesi l\u00ebvizjet kulturore mund t\u00eb krijojn\u00eb marka dhe sip\u00ebrmarrje. Zgjidhjet e ndryshme q\u00eb ofron kjo kompani jan\u00eb n\u00eb var\u00ebsi t\u00eb nevojave t\u00eb sip\u00ebrmarrjeve.<\/p>\n Emri i k\u00ebsaj kompanie \u201cStrawberryFrog\u201d (ose bretkosa luleshtrydhe) vjen nga kjo lloj bretkose, e cila jeton n\u00eb pyjet e Amazon\u00ebs. Disa nga projektet e \u201cStrawberryFrog\u201d p\u00ebrfshijn\u00eb fushata p\u00ebr kompanin\u00eb e uiskit \u201cJim Beam\u201d, ku ka qen\u00eb protagoniste edhe aktorja dhe modelja Mila Kunis, \u201cEmirates Airlines\u201d, \u201cSmart USA\u201d etj. Nga ana tjet\u00ebr kompania \u201cAPCO Worldwide\u201d, e cila konkurroi bashk\u00eb me kompanin\u00eb StrawberryFrog\u201d, duke u p\u00ebrzgjedhur fitues t\u00eb projektit \u201cBranding Albania\u201d, \u00ebsht\u00eb nj\u00eb kompani e pavarur, e specializuar n\u00eb komunikim dhe n\u00eb nd\u00ebrtimin e strategjive p\u00ebr sip\u00ebrmarrjet. Edhe kjo kompani, n\u00eb strukturimin dhe operimin e saj, e sfidon mend\u00ebsin\u00eb tradicionale, n\u00eb m\u00ebnyr\u00eb, q\u00eb t\u00eb ndihmojn\u00eb klient\u00ebt e saj t\u00eb jen\u00eb t\u00eb suksessh\u00ebm n\u00eb nj\u00eb bot\u00eb, e cila \u00ebsht\u00eb n\u00eb ndryshim t\u00eb vazhduesh\u00ebm. Kompania \u201cAPCO Worldwide\u201d u themelua n\u00eb vitin 1984 dhe ka 33 zyra dhe nj\u00eb staf prej 600 personash n\u00eb mbar\u00eb bot\u00ebn. <\/p>\n Mund\u00ebsi Bashk\u00ebpunimi <\/strong><\/p>\n P\u00ebrpara se t\u00eb shpallej fituesi i projektit \u201cBranding Albania\u201d, kryeministri i Shqip\u00ebris\u00eb, Edi Rama, shprehu se t\u00eb gjitha kompanit\u00eb e pranishme, edhe n\u00ebse projekti i tyre nuk do t\u00eb shpallej fitues, ata do t\u00eb kishin mund\u00ebsi t\u00eb tjera p\u00ebr t\u2019u b\u00ebr\u00eb pjes\u00eb projektesh n\u00eb vendin ton\u00eb. \u201cFalenderime p\u00ebr t\u00eb gjith\u00eb ata q\u00eb mor\u00ebn pjes\u00eb n\u00eb konkurs, jo vet\u00ebm p\u00ebr finalist\u00ebt. Suksese t\u00eb 5 finalist\u00ebve, t\u00eb cil\u00ebve u them se si pjes\u00ebmarr\u00ebs n\u00eb nj\u00eb s\u00ebr\u00eb konkursesh nd\u00ebrkomb\u00ebtare q\u00eb ne kemi b\u00ebr\u00eb k\u00ebtu n\u00eb Shqip\u00ebri,- ku kemi futur k\u00ebt\u00eb tradit\u00eb prej vitesh n\u00eb Bashkin\u00eb e Tiran\u00ebs,- kam par\u00eb n\u00eb fund t\u00eb konkurseve finalist\u00eb humb\u00ebs, t\u00eb hidh\u00ebruar, q\u00eb nuk m\u00eb kan\u00eb besuar kur u kam th\u00ebn\u00eb nuk ka r\u00ebnd\u00ebsi, r\u00ebnd\u00ebsi ka q\u00eb erdh\u00ebt, sepse problemi i Shqip\u00ebris\u00eb \u00ebsht\u00eb q\u00eb askush nuk do t\u00eb vij\u00eb p\u00ebr her\u00eb t\u00eb par\u00eb, por gjithmon\u00eb, gjithkush do t\u00eb vij\u00eb p\u00ebr her\u00eb t\u00eb dyt\u00eb. E, ju do t\u00eb vini prap\u00eb. Kan\u00eb ardhur prap\u00eb e prap\u00eb dhe kan\u00eb fituar konkurse t\u00eb tjera apo kan\u00eb bashk\u00ebpunuar me ne n\u00eb fusha t\u00eb tjera. K\u00ebshtu q\u00eb ne do t\u00eb b\u00ebjm\u00eb \u00e7mos q\u00eb edhe 4 finalist\u00ebt q\u00eb nuk do t\u00eb fitojn\u00eb, t\u2019i mbajm\u00eb n\u00eb komunikim dhe t\u00eb b\u00ebjm\u00eb me ta pun\u00eb t\u00eb mira t\u00eb p\u00ebrbashk\u00ebta. <\/p>\n Imazhi i ri <\/strong><\/p>\n Duke folur p\u00ebr projektin \u201cBranding Albania\u201d, ministrja e Turizmit, Englantina Gjermeni u shpreh se me zbatimin e k\u00ebtij projekti imazhi i vendit ton\u00eb do t\u00eb ndryshoj\u00eb pozitivisht. \u201c\u2018Branding Albania\u2019 \u00ebsht\u00eb konceptuar si nj\u00eb projekt, i cili do t\u00eb ndryshoj\u00eb rr\u00ebnj\u00ebsisht imazhin e trazuar t\u00eb vendit ton\u00eb. Ky proces do t\u00eb na ndihmoj\u00eb t\u00eb p\u00ebrcjellim imazhin pozitiv t\u00eb nj\u00eb vendi t\u00eb vog\u00ebl, por me energjin\u00eb dhe vitalitetin e jasht\u00ebzakonsh\u00ebm t\u00eb njer\u00ebzve t\u00eb tij. Ne do t\u00eb p\u00ebrcjellim potencialin e madh p\u00ebr zhvillim, tradit\u00ebn e mikpritjes, kultur\u00ebn e pasur dhe trash\u00ebgimin\u00eb e jasht\u00ebzakonshme historike, vendet dhe peizazhet e mrekullueshme natyrore n\u00ebp\u00ebrmjet nj\u00eb logo dhe nj\u00eb slogani q\u00eb na p\u00ebrfaq\u00ebson\u201d.\/shekulli\/<\/p>\n","protected":false},"excerpt":{"rendered":" “StrawberryFrog – APCO Worldwide”, shpallet projekti fitues p\u00ebr realizimin e platform\u00ebs multimediatike “Branding Albania”. Prezantohet slogani “Go your own way (Ndiq rrug\u00ebn t\u00ebnde)” dhe logoja e re. \u201cPlazhe, male, kafene, qytete t\u00eb lashta. \u00c7do vend evropian i ka. Por Shqip\u00ebria ka di\u00e7ka, q\u00eb ato nuk i kan\u00eb. T\u00eb ardhmen. Shqip\u00ebria \u00ebsht\u00eb e hapur dhe gati […]<\/p>\n","protected":false},"author":1,"featured_media":49288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4923,52],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kulture","tag-branding-albania","tag-shqiperi"],"_links":{"self":[{"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/posts\/6872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/comments?post=6872"}],"version-history":[{"count":0,"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/posts\/6872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/media\/49288"}],"wp:attachment":[{"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/media?parent=6872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/categories?post=6872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prizrenpost.com\/al\/wp-json\/wp\/v2\/tags?post=6872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"NK2_1321\"](\"http:\/\/prizrenpost.com\/al\/wp-content\/uploads\/2014\/05\/NK2_1321.jpg\")
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