Tuesday, May 5th 2026
The use of generative artificial intelligence is spreading at different rates in Europe, but Albania and Kosovo are emerging as among the most active countries in the adoption of this technology in the region and beyond.
According to the data of the European Survey on Working Conditions, published at the end of April, about 12% of employees in the European Union use generative AI in their work.
However, the graph shows that some countries abroad bloc, including Albania and Kosovo, are ranked above this average, approaching the levels of the most developed countries. Kosovo ranks seventh in Europe, with 20% of employees using generative AI, after Luxembourg (25%), Switzerland (24%), Sweden (21%), Norway (21%), Belgium (20%), Denmark with 20%.
While Albania ranks 11th, with 18% of employees who report using generative AI, at the same levels as Germany, Austria of Finland and much less than the Netherlands (19%).
In other countries of the region, the use of generating AI is very low, with North Macedonia, Serbia and Bosnia and Herzegovina ranking at the bottom of Europe, with only 3% use. In Montenegro, the indicator is slightly higher, at 10%.
Neighbors, such as Greece and Italy, where the majority of Albanians have immigrated, use this tool very little, at only 5%.
Generative AI is a type of artificial intelligence that not only analyzes data, but creates new content, such as texts, images, codes or audio, based on models it has learned from existing data. Unlike traditional AI systems that focus on prediction or classification, generative AI can produce human-like materials, making it useful in fields such as writing, marketing, programming and design.
According to the report, as of 2024, the use of generative AI tools at work is reported by 12% of employees in the EU. However, there are notable differences between member states, with higher levels in Luxembourg, Sweden, Belgium and Denmark, where at least one in five employees declares that they use generative AI in their work. Other countries, such as Greece, Italy, Portugal and Romania, have much lower levels, at 5% or less.
Generative AI tools are used more by men than women and by younger workers compared to older ones. Young people often have a greater familiarity with new technologies, including generative AI, because they grew up in a digital environment.
While there is growing evidence that generative AI can significantly increase productivity in knowledge-based occupations, it can also contribute to increased monotony at work, for example by generating large volumes of content that require constant checking and review. However, a preliminary analysis of job survey data suggests the opposite: the use of generative AI is associated with a lower level of monotonous tasks and a higher probability that employees self-assess the quality of their work.
This pattern may be related to the fact that generative AI is used more in occupations such as managers and professionals, who typically have higher levels of education and more autonomy at work. Recent Eurobarometer data also shows that young people (15–24 years old) have a more positive perception of workplace technologies, including AI, compared to older age groups.
This trend, the report points out, highlights a digital generational divide, where older workers may face difficulties in adopting and integrating these technologies into their work. A difference according to educational level is also observed in the use of generative AI, as well as in the use of other technologies included in the survey.
The European Survey on Working Conditions 2024, published in April this year, provides a complete panorama of the quality of work in Europe, analyzing the characteristics of the workforce, workplaces, quality of work and quality of life at work.
The survey is an important instrument for policymakers, as it highlights looks at the role of job quality in achieving sustainable and inclusive growth in Europe.
The survey findings are based on 36,644 face-to-face interviews conducted in 35 countries. Each interview lasted approximately 45 minutes, providing a unique insight into the working conditions in Europe.
This survey has been conducted regularly since 1990, providing a comparable series of data on working conditions in Europe at five-year intervals./Monitor
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Source: prizrenpost
Etiketa: Brief
