Artificial intelligence is increasingly being used to create and spread disinformation during election processes, warned experts at the conference organized by Hibrid.info on new trends in disinformation.

Hibrid.info researcher, Festim Rizanaj, presented the forms of content manipulation through artificial intelligence, emphasizing that videos and audios generated with this technology are being published in order to make them look as good as possible. authentic.

According to him, these materials often simulate interviews with citizens, using media logos, public settings and synthetic audio to increase their credibility.

“These materials often simulate real interviews with citizens using media logos, public settings and synthetic audio to make them more believable. Characters generated by artificial intelligence are presented making political statements about various figures and electoral developments, with the aim of influencing public opinion and the spread of disinformation narratives during election campaigns”, said Rizanaj.

At the same conference, researcher Etrit Rexhepi spoke about the forms of misinformation that can affect citizens during the election period, calling on voters to be careful and not fall prey to manipulations when they make their decision on voting day.

Rexhepi emphasized that one of the most widespread forms of disinformation are fabricated surveys, which are widely distributed in social networks and often generate great interaction.

“Fabricated surveys are often published and have greater interaction. What characterizes fake surveys is the lack of a clear methodology. The source, the sample, and the time when the survey was conducted are not known. These are published by anonymous sources. Their aim is to influence the perception of public opinion. False statements are also part of misinformation,” he said. Rexhepi.

Source: prizrenpost