India has tightened regulations governing the use of artificial intelligence (AI) in social media, requiring platforms to remove AI-generated and altered content, including deepfakes, within three hours, up from the previous 36-hour deadline, Anadolu reports.

The changes stem from amendments to the Information Technology Rules – Intermediary Guidelines and Media Code of Ethics. Digital, 2021, which will come into effect from February 20, public broadcaster All India Radio reported.

Under the new rules, social media platforms must prominently tag AI-generated content.

The rules also require platforms to remove flagged information within three hours of receiving notice from authorities or a court order.

In addition, intermediaries must, within within two hours of receiving a complaint from an individual or any person, “take all reasonable and practicable steps to remove or disable access to such content hosted, stored, published or transmitted by it”.

India has rapidly expanded its digital footprint in recent years. According to Statista, India has the world’s largest audience on Facebook as of last October, with more than 403 million users, and the largest audience on YouTube.

At the same time, authorities have stepped up efforts to curb the spread of misinformation on social media platforms.

The Indian government told parliament this month that the policies are aimed at ensuring an “open, safe, reliable and responsive Internet for users.” including women and children”.

“The government is committed to ensuring that the Internet in India is free from any form of illegal content or information, particularly that which may lead to violence against women and exploitation of minors,” the Electronics and IT Ministry said.

In turn, Indian business conglomerate Adani group on Tuesday announced plans to invest $100 billion to develop data centers ready for high-scale artificial intelligence, powered by renewable energy, by 2035.

The initiative aims to create a “long-term sovereign energy and computing platform designed to position India as a global leader in the emerging Intelligence Revolution,” the group said in a statement.

The announcement comes as India hosts the five-day AI Impact Summit 2026 in New Delhi, with delegates from more than 30 countries are expected to attend.

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Source: prizrenpost