Wednesday, August 12th 2026
Turkish TV series have made great strides in the European market in recent years and are particularly set in Italy. Once reserved for summer semesters and less attractive program slots, today they are among the contents that attract millions of viewers.
From television to broadcast platforms, the so-called “diz” have become an important part of the Italian television offer. Their success is not only based on love stories, but on a combination of strong emotions, family relationships, attractive locations and attractive actors.
The term “dizi” in Turkish means a TV series, and today it is used all over the world for a specific style of Turkish TV production. These are mainly long emotional dramas that combine love, family relationships, social conflicts and traditional values.
Just such stories have found their way to Italian audiences. Although they come from a different cultural background, themes such as love, family conflicts, parent-child relationships, secrets and sacrifices easily cross borders.
Turkish series often have a slower pace than many contemporary productions. The looks, the silence and the waiting become an important part of the story, and the viewers become strongly attached to the characters.
The popularity of Turkish series is no accident. In recent decades, Turkey has built a strong television industry, whose productions are shown in many countries around the world.
The way Turkey is presented on television also plays a big role. Istanbul, the Bosphorus, historical districts and luxury villas have become well-known visual elements of the series, making it more attractive to the European audience.
Thus, the series simultaneously offers something familiar, a universal story about human relationships, but also a look at a different culture and way of life.
In Italy, a large part of this success is related to Mediaset and its Channel 5, which has included a large number of Turkish productions. in his program in recent years.
Among the series that have attracted the attention of the Italian audience are “La forza di una donna”, “Tradimento, Io sono Farah”, “Endless Love” and “Forbidden Fruit”.
For television companies, this type of content is a relatively safe choice. The series already have an audience in international markets, and their original episodes, which often last much longer than the European TV standard, can be divided into several shorter sequels in Italy.
Can Yaman as a symbol of Turkish success in Italy
One of the most famous faces of this phenomenon is Can Yaman. He gained popularity with the series “Bitter Sweet” and “DayDreamer”, after which he also became known outside of television.
His career in Italy continued through the series “Viola come il mare, while Demet Ozdemir, Kivanc Tatlıtug, Ibrahim Celikkol and Birce Akalay also gained great popularity among Italian audiences.
Their popularity shows how much social networks have changed the way television stars communicate. with the audience. Actors today are not only faces on the screen, but also big influencers and media personalities.
While TV companies mainly choose big family and love dramas, streaming platforms like Netflix represent a different part of Turkish production.
Series like “Mezarlik” and “Kubra” delve into the themes of crime, violence, religion and social change shows that Turkish TV production is not limited to romantic and family dramas.
The success of Turkish series also has a wider cultural significance. Through them, the international audience gets to know Turkish cities, customs, lifestyle and culture.
For this reason, “diz” are increasingly seen as a form of cultural influence
For Italy, this represents both a business opportunity and a challenge in itself. The acquisition of already proven foreign series brings a certain audience, but raises the question of how much space is left for the development of local productions.
One thing is clear, Turkish series are no longer a passing TV trend. which shows that a good story, regardless of language and origin, can find its way to an audience. /teshesh.com/
Source: prizrenpost
